The project aims to promote and enhance international trade competitiveness in Pakistan through three areas of intervention:
i) Pakistan National Export Strategy: Developing Pakistan’s National Export Strategy (NES) elaborated through public and private dialogue
ii) Trade Policy: Improving market access opportunities for Pakistani businesses by implementing trade policy reforms and addressing trade barriers, and;
iii) Trade Facilitation: Implementing trade facilitation reforms reflecting public-private consensus and improving business compliance with cross-border requirements.