The EU-Markup is a regional initiative focusing on increasing the participation of SMEs based in the East Africa Community (EAC) in intra-regional trade and the European market. On the trade facilitation side, the project aims at enhancing the capacity of trade support institutions (TSIs) to advocate for the removal of sectoral trade barriers in tea and coffee sectors, as well as improving access to trade facilitation and market information requirements by developing/enhancing Trade Facilitation Portals.

The project aims at streamlining the e-logistics services requirements and procedures at the national level;
enhancing the capacity of logistics actors to better support SMEs to trade online; improving
access to logistics services for SMEs in Rwanda through E-commerce Support Centers (ECSC); and increasing linkages of ECSCs with more logistics service providers through a Digital Freight Logistics Platform.